Apple sold it’s one billionth iphone roughly after 9 years after they introduced their most successful products. It is an great achievement by any technology company in 21st century. However Apple’s crossed this milestone while their sales are declining. According to latest reports iphone sales are down by 15%, while Apple’s nearest rival Samsung is still growing.
According to the research data published by garter in february, 2016 Samsung is now the number 1 brand in the over sales of mobile phones followed by Apple Inc and Huawei. With other Chinese phone manufacturers trying to capture more market share, Apple really need to up their game with better design and unique features to keep the iphone sales high.